Search Engine Optimization (SEO)
SEO disciplines must continually evolve to keep up with Google’s ever-changing algorithms. But one thing is constant: SEO is made up of on-page and off-page activities (ie “on-site” and “off-site”) as its two main pillars.
On-Page SEO Elements
✔ Optimized metadata, including page title tag, meta description, header tags, and image ALT tag, incorporating target keywords
✔ Well-written and optimized page copy through strategic keyword research
✔ Simple, well-formatted page URLs with targeted keywords
✔ Optimized page speed
✔ Integration of social networks within your content
Off-Page SEO Elements
✔ Link building to attract and get quality inbound links (these backlinks help form the majority of off-page SEO)
✔ Social signals (eg increasing traffic to a website from social media sharing)
✔ Gaining attention from social bookmarking sites like Reddit, Digg and Stumbleupon
Create high-quality, valuable content that your target audience will find useful, such as blog articles and web page copy. This helps establish your authority over time and results in higher organic website traffic, more opportunities for backlinks, and most importantly, more conversions.